If you thought that the people who set up a room full of  dominoes to have them knocked over later was amazing, you haven't seen anything  yet.....
There are no computer graphics  or digital tricks in these images. Everything that you see happened in real time  exactly as you see it..
The recording required  606 takes and in the first 605 takes there always was something, usually of  minor importance, that didn't work. It was necessary for the recording team to  install the set-up time after time and it took several weeks working day and  night to achieve this effect.
The recording cost 6 million  dollars and it took 3 months to finish, including the engineering design of the  sequence.
The duration of the video is  only 2 minutes, but every time that Honda shows the commercial on British  television, they make enough money to support any of us for the rest of our  lives. However, this commercial has turned out to be the most displayed in the  history of the Internet. 
Honda execs think that it will pay for itself simply because of the free  showings (Honda is not paying one cent for you to see it) When Honda senior  execs viewed it, they immediately approved it without hesitation-including  costs.
There are only six Honda Accords built  by hand in the whole world, and to the horror of Honda engineers, the recording  team disassembled two of them for the recording.
Everything you see in the  sequence (besides the walls, floor, ramp and untouched Honda Accord) is part of  those two automobiles. The voice is that of Garrison Keiller. The commercial was  so well received by Honda execs when they saw it, that their first comment was  how amazing the computer graphics were. They almost fell out of their chairs  when told that the recording was real without any graphics  manipulation.
By the way, about the windshield wipers in the new Honda  Accords, they are sensitive to water and designed to start working as soon as  they get wet.
Tuesday, May 13, 2008
Honda Commercial
Cameron's dad sent this to me and I thought it was amazing!  Read first and then watch the video.   
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1 comment:
cool! Who comes up with this stuff??
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